October 20th,

15.00-18.00

STARTERminsk Autumn 2021 Launch Event

Venue: BSTU

October 27th,

15.00-17.30

Forming teams and generating ideas (Leadership and Team development)

Venue: online + BSTU
Presented by: Juko-Mart Kõlar, University of Tartu, Viljandi Culture Academy Director

What does it mean to be an entrepreneur? How do teams work, what can go wrong and why is leadership necessary? Team building and leadership dynamics. Getting to know other people and their ideas. Creating the teams.

November 10th,

15.00-17.30

How to design value proposition and business model?​

Venue:  online
Presented by: Juko-Mart Kõlar, University of Tartu, Viljandi Culture Academy Director
What do you do and for whom? How do you do it and why is it better than the things your competitors do? What are business models and why do we need them? What are the business model components and how do they fit together? Learning to put together a value propositon for your product or service. Let’s start building a business model for our ideas. It’s never about dumb luck, it’s about putting together a puzzle. We’ll show you how.

Deadline for registration of the team

November 24th,

15.00-17.30

Feedback session 1: finalizing teams, working on canvas and oneliner

Venue: BSTU
Time to meet supervisors and finalize teams. Compiling a canvas to introduce the idea.
Let’s discuss progress, problems, plans.

December 8th,

15.00-17.30  

How to use design thinking? Design thinking and prototyping
Venue: online
How to focus on what matters? In building products and services, companies tend to get overwhelmed by the complexity of running a business. They fail to improve critical parts of their service, run out of resources or will be outrun by their competitors. User-centered development and design thinking are methods to find out what companies should focus on and how to find out what their customers appreciate. In the workshop, we will examine the tools used in the design process and feature prioritization that will help you to focus on delivering value, not just building stuff.

December 15th,

15.00-17.30

Impact Measurement
Venue: online
What is an impact? Why do we need to measure it? How to measure your start-up company’s different impacts? In the workshop we will discuss all these questions and practice how to create measurement indicators for your company’s impact. The workshop is dedicated to identifying or increasing impact values of your activities. Let’s create some impact!
The workshop is organized in partnership with the project “Kick-starting the nascent social finance market in Estonia”, that is co-financed by the European Commission through the Employment and Social Innovation 2014-2020 programme.

January 12th,

15.00-17.30

What you should know about finances, taxes and legal issues?
Venue: online
Session experts are from Belarus
What do you need to know about money when you start working on your very first company? No, you don’t have to become an accountant, but there are a few things to keep in   mind. On the other side – is your idea worth something? Can someone steal it? What to protect and why? 

Deadline for submitting the oneliner of the team at ???

January 26th,

15.00-18.00

Startup Speed Dating Night
Venue: online and BSTU
Are you ready for the biggest mentoring event in Belarus? Come and chat with more than 50 local and international experts and ask their feedback. Need feedback about business models? We’ve got you covered. Need advice about product development? We have a mentor for that. Stuck with programming? We have a mentor just for that as well. We’ll pick the mentors based on your ideas and needs. It doesn’t get any better than this

February 9th,

15.00-17.30

The basics of marketing and sales
Venue: online
What is marketing and how to be good at it?
At this workshop, you will learn who is your customer, how to reach your customer and how to sell your service & product. During the workshop, we’ll take a look at the vast landscape of paid and free marketing channels that are available for a start-up to scale its business. With limited resources in terms of both budget and people, we’ll try and figure out what marketing strategy fits your product the best and how to focus on getting traction as quickly as possible.
Marketing without a strategy is like a blind dragon – it can breathe fire and cause destruction (usually to your budget) but without purpose.

February 23th,

15.00-17.30

Feedback session 3: finalizing one-pager, getting ready for pitch training
Venue: online and BSTU
Time for focuse on the one-pager and get ready for the pitch training.
Let’s discuss progress, problems, plans.

March 9th,

17.00-19.30

Perfect Pitching – How to present your idea?
Venue: online
How to present your idea to people who don’t know you? How to win them over and make them allies, clients or investors? Why is communicating your idea important? What are the common pitfalls and how to conquer them?

March 20th,

17.00-19.30

Deadline for submitting the one-pager
Time to present your idea to the jury. Prepare your onepager and upload to the Google folder (instructions via e-mail).

Feedback sessioon: pitch and slides
Venue: BSTU
Preparation of video-pitch and slides

April 06th,

15.00-17.30

STARTERminsk 2021 Demo Day
Venue: BSTU
All teams present their ideas to a jury of experts and have a shot at winning cool price: a trip to ESTONIA.